Evaluation- question 2

How effective is the combination of your main task and ancillary tasks?

All of the media products that I have created within this project all follow very similar themes in terms of both design and colour scheme. I decided to do this as I gained inspiration from pieces of professional work as in noticed that the continuity that they held make them look very appealing to the customer.

The main source of inspiration for this was the continuity of some of Adele's promotional work. The continuity comes from similar imagery used throughout the music video for the song, 'someone like you', the album's digipak and also the poster that she used to promote the new album. I noticed that in all three of the pieces, she uses a black and white colour scheme. When studying these products, I noticed that this created a very sleek and professional look to the products. I decided to take inspiration from this in my own work as I wanted the overall affect of my products to be very similar to this.


As I wished to create a sense of continuity throughout al three of my products, I decided to use the same image across all of them. I chose to use the establishing shot f the music video as both the main image for my digipak and also for the image on the poster. This image features my character standing o her own looking out to the sea. The image is simple yet holds a lot of meaning behind it and is very symbolic of the overall narrative of the music video. It symbolises my characters inner thoughts and feelings throughout the music video and is very symbolic of the theme of the narrative. The colours are bold and I believed that this allowed for the white text placed over the top to stand out and be an eye catching feature of all of the products that I created.

On my digipak, this reoccurring image features as the cover. I chose to do this as its simplicity allowed me to be very creative with the piece. It allowed me to create eye catching titles that would allow it to stand out from the background image in which it is sat on. I chose to use this image as the only image featured on my magazine advert. I chose to use this image with very similar intentions to my digipak. On the magazine poster however, I decided to place the image off centre to the right. Doing this allowed for me to free up space to the left of the image in order to include text and information about the album. I took advantage of the layers option on photoshop in order to help me to do this, as it allowed me to place different items on top of each other to allow me to create my final product.

On the inside of my digipak, I also chose to follow the theme of multicoloured lights that is used broadly throughout my music video. I chose to do this to create a dramatic contrast between the outer and inner panels to create a unique dynamic. The outside panels of the digipak features my character's relationship with Josh whereas the inside places more focus on the character's relationship with Jade that can be seen at the end of the music video.