Codes and conventions of a music video

The codes and conventions of a music video are the different techniques used to create the final outcome.

Technical techniques

This is the way in which meanings are constructed through the digital methods used. These include:

• Different camera angles/shots
• Non-diegetic/Diegetic sounds
• The pace of editing

Symbolic techniques

These are the ways that the meanings of the videoare portrayed to the audience through the mise-en-scene of the piece. These techniques can include:

• facial expressions
• costumes
• Poses
• gestures