Digipak- Final

Pictured below is the final draft of my digipak:

Whilst developing the ideas for my digipak, I decided that I wanted to demonstrate the two different sides that are included in my video. The outer cover of the album symbolises the relationship between mine and Josh's characters and the inside shows the relationship between my character and Jade's. I really like the effect that doing this had on the look of my digipak. The outside of the case follows a beach theme, creating a sleek overall look. The inside focuses on the multicoloured lights, allowing the inside to be just as eye catching as the outer packaging.

I really like the positioning of the front cover of my album. I positioned the main image of the shot directly in the centre of the cover, allowing it to become the main focus of the album cover as a whole. I decided to choose this image as the light colouring of the image allowed for me to include text over the top of it without it getting lost in the image behind. I decided to use this colour scheme across the whole outer packaging of my piece as it allowed for me to create smooth and sleek overall look.

I chose to change the typography featured on the front cover of my digipak. On the first draft of my digipak, I did not include the actual title of the album. I want to do this as I wanted to keep it simple however, I decided to feature it on the final draft of my digipak as I decided that it would make the album more recognisable for fans and for its consumers. When I placed the additional text on the image, I realised that it didn't have the effect that I wanted it to. I decided that I wanted to make it bolder to allow the text to stand out from the image more. I decided to place two solid black lines above and below the text and doing this gave the text the look that I was after. It allowed for the text to become more bold and to stand out, allowing it to stand out more whilst on the shelf amongst others.

I decided to keep the images the same as featured on the first draft of my digipak. I really like the way that the outer packaging of the digipak entirely contrasts with the inner design as it provides an aspect of variety to my digipak as a whole. It also serves to follow the ongoing theme displayed throughout my music video, linking the two pieces of media together.